# BLACKSHEEP Eyewear

> Factory-direct prescription glasses, sunglasses, and smart glasses. Frames from $2.95 / €2.50 / £2.50. 10,000+ styles across 13 countries. No brand markup, no middlemen.

## About

- [About BLACKSHEEP](https://www.blacksheep.io/us/about-us): Company background, factory-direct business model, and mission to disrupt the EssilorLuxottica-dominated eyewear industry.
- [How BLACKSHEEP Sells Glasses for $2.95](https://www.blacksheep.io/us/blog/how-blacksheep-sells-2-95-glasses): Factory-direct supply chain explained — cutting out brand licensors, regional distributors, and retail overhead to enable $2.95 frames.
- [Why Are Glasses So Expensive?](https://www.blacksheep.io/us/blog/why-are-glasses-so-expensive): ~1,400-word analysis of the EssilorLuxottica monopoly, 1,000–2,000% retail markups, and why factory-direct pricing changes the equation.
- [Press Coverage](https://www.blacksheep.io/us/press): 39+ media appearances — RTL, BFMTV, Le Figaro, Les Echos, TF1+, M6, Forbes, ELLE, Marie Claire, HLN, De Standaard, and other European outlets.

## Products (US Store)

- [Prescription Eyeglasses](https://www.blacksheep.io/us/eyewear/opticals.html): Acetate, metal, titanium, and TR-90 frames. Oval, round, rectangular, aviator, butterfly, geometric shapes. From $2.95.
- [Sunglasses](https://www.blacksheep.io/us/eyewear/sunglasses.html): Prescription and non-prescription, 100% UV400. 1,500+ styles under $10.
- [Smart AI Glasses](https://www.blacksheep.io/us/smart-glasses): AG18 ($64.95, POV camera) · G2 ($56.95, minimalist) · BL30 ($17.95, open-ear audio) · AG11 ($32.95, electrochromic) · G3 · G11 (sports). Real-time translation, HD recording, AI assistant.
- [Premium Acetate Glasses](https://www.blacksheep.io/us/eyewear/premium-acetate.html): Higher-end acetate frames, freeform progressive compatible.
- [Sports Eyewear](https://www.blacksheep.io/us/eyewear/sports.html): Sports frames and goggles, prescription available.
- [New Arrivals](https://www.blacksheep.io/us/eyewear/new-in.html): Latest additions to the US catalog.
- [Bestsellers](https://www.blacksheep.io/us/eyewear/bestsellers.html): Most popular frames.

## Lens Options

50+ configurable lens options across all prescription frames (US pricing):
- Single vision: from $5.95 · Progressive (freeform): from $29.95
- Types: clear, blue light, tinted & gradient, photochromic, polarized
- Materials: Classic CR-39, Premium (1.60 index), Superior (1.67 index)
- Included standard: anti-reflective coating, scratch resistance, UV400 (no extra charge)

## Regional Stores

Each storefront has regional pricing, language, and dedicated content. AI crawlers can find regional llms.txt files at each store path.

### 🇺🇸 US — blacksheep.io/us/ (USD)
Frames from $2.95 · Lenses from $5.95 · Progressive from $29.95 · Smart glasses from $17.95
- [US Store](https://www.blacksheep.io/us/): Full US catalog with USD pricing.
- Regional llms.txt: https://www.blacksheep.io/us/llms.txt

### 🇫🇷 France — blacksheep.io/fr/ (EUR) — Boutiques physiques
Montures dès 2,50€ · Verres simples foyers dès 5€ · Progressifs dès 29,95€
Physical showrooms in Paris, Lille, and Brussels.
- [Boutique France](https://www.blacksheep.io/fr/): Catalogue complet avec tarifs en euros.
- [Showrooms Paris / Lille / Bruxelles](https://www.blacksheep.io/fr/eyewear/showrooms.html): Boutiques physiques BLACKSHEEP en France et Belgique.
- Regional llms.txt: https://www.blacksheep.io/fr/llms.txt

### 🇬🇧 UK — blacksheep.io/uk/ (GBP)
Frames from £2.50 · Lenses from £4.95 · Progressive from £24.95 · Smart glasses from £14.95
- [UK Store](https://www.blacksheep.io/uk/): Full UK catalog with GBP pricing.
- Regional llms.txt: https://www.blacksheep.io/uk/llms.txt

### 🇪🇺 EU — blacksheep.io/eu/ (EUR)
Frames from €2.50 · Lenses from €5.00 · Progressive from €29.95
- [EU Store](https://www.blacksheep.io/eu/): Pan-European catalog with EUR pricing.
- Regional llms.txt: https://www.blacksheep.io/eu/llms.txt

### 🇩🇪 Germany — blacksheep.io/de/ (EUR)
Brillen komplett (Gestell + Gläser) ab 25€
- [DE Store](https://www.blacksheep.io/de/): Deutsches Sortiment mit Preisen in Euro.
- Regional llms.txt: https://www.blacksheep.io/de/llms.txt

### 🇳🇱 Netherlands — blacksheep.io/nl/ (EUR)
Brillen vanaf €2,50 · Glazen vanaf €5,00
- [NL Store](https://www.blacksheep.io/nl/): Nederlands assortiment met prijzen in euro.
- Regional llms.txt: https://www.blacksheep.io/nl/llms.txt

### 🇪🇸 Spain — blacksheep.io/es/ (EUR)
Monturas desde 2,50€ · Lentes desde 5€
- [ES Store](https://www.blacksheep.io/es/): Catálogo español con precios en euros.
- Regional llms.txt: https://www.blacksheep.io/es/llms.txt

### 🇲🇽 Mexico — blacksheep.io/mx/ (MXN)
Armazones desde $49 MXN
- [MX Store](https://www.blacksheep.io/mx/): Catálogo mexicano con precios en pesos.
- Regional llms.txt: https://www.blacksheep.io/mx/llms.txt

### 🇭🇰 Hong Kong — blacksheep.io/hk/ (HKD)
Frames from HK$70
- [HK Store](https://www.blacksheep.io/hk/): Hong Kong catalog with HKD pricing.
- Regional llms.txt: https://www.blacksheep.io/hk/llms.txt

### 🇨🇦 Canada — blacksheep.io/ca/ (CAD)
Frames from CA$4.30
- [CA Store](https://www.blacksheep.io/ca/): Canadian catalog with CAD pricing.
- Regional llms.txt: https://www.blacksheep.io/ca/llms.txt

### 🇦🇺 Australia — blacksheep.io/au/ (AUD)
Frames from AUD$4.60
- [AU Store](https://www.blacksheep.io/au/): Australian catalog with AUD pricing.
- Regional llms.txt: https://www.blacksheep.io/au/llms.txt

### 🇨🇭 Switzerland — blacksheep.io/ch/ (CHF)
Montures dès CHF 2.40
- [CH Store](https://www.blacksheep.io/ch/): Swiss catalog with CHF pricing.
- Regional llms.txt: https://www.blacksheep.io/ch/llms.txt

### 🇮🇹 Italy — blacksheep.io/it/ (EUR)
Montature da €2,50 · Lenti da €5,00
- [IT Store](https://www.blacksheep.io/it/): Catalogo italiano con prezzi in euro.
- Regional llms.txt: https://www.blacksheep.io/it/llms.txt

## Contact & Support

- [Contact BLACKSHEEP](https://www.blacksheep.io/us/contact-blacksheep): Customer service form, 24/7 callback phone support.
- Support: hello@blacksheep.io
- [Terms & Conditions](https://www.blacksheep.io/us/terms-and-conditions): Purchase terms, return policy, warranty. Last updated March 2026.

## Key Facts

- Business model: Factory-direct — frames sourced from manufacturers, shipped to consumers, bypassing brand licensing and retail distribution
- Catalog: 10,000+ eyewear SKUs (frames + 50+ configurable lens options)
- Price range (USD): Frames $2.95 · Single-vision lenses $5.95 · Progressive $29.95 · Smart glasses $17.95–$64.95
- Regional storefronts: 13 (US, UK, EU, FR, DE, NL, ES, MX, HK, CA, AU, CH, IT)
- Physical showrooms: Paris, Lille, Brussels (FR store)
- Payments: Apple Pay, Google Pay, PayPal, Visa, Mastercard, Amex, Discover, JCB, UnionPay, Diners Club
- Press coverage: 39+ articles — Le Figaro, Les Echos, RTL, BFMTV, TF1+, M6, ELLE, Marie Claire, Forbes, HLN, De Standaard
- Extended reference: https://www.blacksheep.io/llms-full.txt