RGBIC differs from plain RGB in addressing segments of the strip independently, so a single run can hold several colours at once instead of one colour end to end. Tunable white on the ceiling lights moves from warm evening light to cool daylight without swapping bulbs. Music sync drives the colour change from the room's audio rather than a fixed pattern. By shipping directly from our manufacturing partners, Blacksheep brings smart lighting home at up to 85% off standard retail prices. Read less